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Direct Marketing Toolkit

Counts and Demographics research
Use our list and count system to budget your next campaign and provide statistical demographic data for your marketing research.

USPS Postage Calculator
Calculate the postage for your postcards and letters for your campaign.

Design, Create and manage your camaign
The online design and management software that includes mail merge for personalizing your mail campaign on the fly.

Calculate your ROI

Input Data
Number of pieces you are mailing or e-mailing:    
Total program costs: $  
Response Rate: % of responses expected:   %
Conversion Rate: % of responders expected to make purchases:   %
Average profit per sale: $  
 
Results
# Responders: Cost per response: $  
# Buyers:   Cost per buyer/new customer: $  
Total Profit from Campaign: $ Cost per piece: $  
Marketing ROI:   %  

 

 

*Complete Data Selections*

 

 

 

 

ROI-Return On Investment