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Number of pieces you are mailing or e-mailing:    
Total program costs: $  
Response Rate: % of responses expected:   %
Conversion Rate: % of responders expected to make purchases:   %
Average profit per sale: $  
# Responders: Cost per response: $  
# Buyers:   Cost per buyer/new customer: $  
Total Profit from Campaign: $ Cost per piece: $  
Marketing ROI:   %  

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ROI-Return On Investment